Here’s a Surefire Way for Coaches to Consistently Create 10X Value for Clients

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Executive coaching has transcended from the stigma of “remedial help for underperformers” into a medium to empower people to become better versions of themselves.

According to a survey published on International Coach Federation, 86-89% of coaches agree that leadership development programs with additional coaching will be the most likely ensuing trend over the next few years.

To empower coaches to deliver stellar results on such programs, we’ve launched the Believe in Yourself Broadcast, a repository of resources that will empower you to learn at 10X and consistently improve as a coach.

Contributing to our larger goal of furthering the profession of coaching, this Broadcast will serve as a platform to:

  1. Engage the coaching community.
  2. Enable coaches to share their learning.
  3. Give the outside world an inside view into the world of coaching.

In today’s times of VUCA – volatility, uncertainty, complexity, ambiguity – executive coaches have turned instrumental in helping business leaders build capabilities for the future. Clients rely on us to be their external eyes and earns, and present accurate realities to help them take better decisions.

They expect us to challenge them, to strengthen and empower them to achieve their goals.

But as coaches, we’re experiencing VUCA too.

The business landscape has evolved, as have the tools to generate outcomes. Existing processes have undergone paradigm shifts and it requires skill to sift through the information deluge and identify what matters.

In such a dynamic world, coaches must help business leaders identify and work on their gaps, and empower them to navigate themselves and their companies towards greener pastures.

As a coach, this demands investing in yourself as much as you invest in clients.

What It Takes to Invest in Yourself

“It’s not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin

Counterintuitive as it may sound, when you invest in yourself as a coach, you create more value for clients. You maximize outcomes while minimizing time and effort to achieve them.

This is why it’s important to stay a student – of the profession, and of life on the whole.

The Believe in Yourself Broadcast resources will include webinars, podcasts and blog posts where coaching gurus will share hands-on insights on important topics related on critical coaching competencies.

The Believe in Yourself Broadcast will help you to:

1. Sharpen Necessary Skills

Some skills will always remain in demand like the color black.

These include the ability to empathize, to observe (and process) what’s visible and what’s not, adapt your communication style accordingly and deliver results.

We’re never really done with learning these skills, but need to keep refreshing and building on them to become better versions of our own selves.

2. Build Deeper Learning

In the current business landscape, we cannot do things like they were always done and expect better results.

Instead, we must examine existing processes through a new lens. We must help clients eliminate useless tasks to make space for tasks that will yield better outputs. Depth of knowledge about processes and tools is as important as breadth.

As a coach, one of your crucial roles is to show people how processes will make work more meaningful for them. To do so, it’s essential to understand them deeply first.

3. Learn Best Practices

The best lessons come from veterans who’ve already achieved what we’re striving for.

There are two ways to learn – baptism by fire, and building on what has worked for experts. The former is helps you discover your own lessons. The latter enables you to make quick progress and stay on top of your game.

Summing Up

In a single line, Dan Sullivan sums up the life of a coach perfectly. “You’ve crossed “the risk line” from the “Time-and-Effort Economy” to the “Results Economy.”

As a coach, your ability to generate opportunities depends on your ability to deliver results. This can happen when you put yourself in an environment that wants you to succeed, and keep unlearning and relearning.

When you become adaptable, you become more authentic for clients, who will commit to improve themselves. Such a change in their mindset is half the battle won.

To stay updated on the latest news about the Believe in Yourself, you can click here.

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